Case Study
Case Study
GUM Playbrush healthcare
GUM Playbrush healthcare
GUM Playbrush healthcare
GUM Playbrush healthcare
Customer:
Customer:
Customer:
GUM Playbrush
GUM Playbrush
GUM Playbrush
Industry:
Industry:
Industry:
Oral hygiene products
Oral hygiene products
Oral hygiene products
Services:
Services:
Services:
Meta, TikTok & Google Ads
Meta, TikTok & Google Ads
Meta, TikTok & Google Ads
Story
GUM Playbrush is at the forefront of the revolution in the field of interactive dental hygiene for children. With innovative products that convey the fun of brushing teeth, GUM Playbrush has made a name for itself. However, even the most brilliant ideas need strong performance marketing strategies to fully unleash their impact.
Story
GUM Playbrush is at the forefront of the revolution in the field of interactive dental hygiene for children. With innovative products that convey the fun of brushing teeth, GUM Playbrush has made a name for itself. However, even the most brilliant ideas need strong performance marketing strategies to fully unleash their impact.
Overview
Overview
Case Study: GUM Playbrush
Customer Goals
Customer Goals
GUM Playbrush pursued two main goals: significantly increasing marketing campaign performance and increasing awareness in the target audience. The focus was on performance improvement and ensuring profitability.
GUM Playbrush pursued two main goals: significantly increasing marketing campaign performance and increasing awareness in the target audience. The focus was on performance improvement and ensuring profitability.
GUM Playbrush pursued two main goals: significantly increasing marketing campaign performance and increasing awareness in the target audience. The focus was on performance improvement and ensuring profitability.
Challenges Before Collaboration
Challenges Before Collaboration
Challenges Before Collaboration
Before our collaboration, GUM Playbrush had difficulties with a large agency that could not deliver profitable campaigns for over a year. Since 2021, the expected successes have not materialized, requiring a radical turnaround.
Before our collaboration, GUM Playbrush had difficulties with a large agency that could not deliver profitable campaigns for over a year. Since 2021, the expected successes have not materialized, requiring a radical turnaround.
Before our collaboration, GUM Playbrush had difficulties with a large agency that could not deliver profitable campaigns for over a year. Since 2021, the expected successes have not materialized, requiring a radical turnaround.
Strategies and measures
Our comprehensive top line strategy included:
- Meta, TikTok, and Google Ads
- Thoughtful content strategy
- Creative testing and creation of engaging content
- Funnel optimization
- Multichannel strategy for customer engagement across various platforms
Our comprehensive top line strategy included:
- Meta, TikTok, and Google Ads
- Thoughtful content strategy
- Creative testing and creation of engaging content
- Funnel optimization
- Multichannel strategy for customer engagement across various platforms
Implementation
Strategies and measures
Technologies and Tools
We used Google Analytics 4, Google Ads, Meta Ads, and TikTok Ads to manage precise and effective campaigns.
Measuring Progress
Progress was monitored based on data through Looker Studio and discussed in weekly meetings.
Technologies and Tools
We used Google Analytics 4, Google Ads, Meta Ads, and TikTok Ads to manage precise and effective campaigns.
Measuring Progress
Progress was monitored based on data through Looker Studio and discussed in weekly meetings.
Our comprehensive top line strategy included:
- Meta, TikTok, and Google Ads
- Thoughtful content strategy
- Creative testing and creation of engaging content
- Funnel optimization
- Multichannel strategy for customer engagement across various platforms
Implementation
Technologies and Tools
We used Google Analytics 4, Google Ads, Meta Ads, and TikTok Ads to manage precise and effective campaigns.
Measuring Progress
Progress was monitored based on data through Looker Studio and discussed in weekly meetings.
Results
Results
KPIs: The key KPI was the cost per new customer (Customer Acquisition Cost - CAC).
Concrete Results
Within 8 weeks, we reduced the CAC by 43%, while increasing the media budget by 235%. This led to a 500% increase in sales. The first significant results were visible after 8 weeks, with a further scaling phase over 6 months.
Customer Satisfaction
GUM Playbrush rated the collaboration very positively, especially our innovative and analytical approach, as well as the intense cooperation.
Long-term Success
Thanks to our strategies, GUM Playbrush experienced its best performance year since 2020.
KPIs: The key KPI was the cost per new customer (Customer Acquisition Cost - CAC).
Concrete Results
Within 8 weeks, we reduced the CAC by 43%, while increasing the media budget by 235%. This led to a 500% increase in sales. The first significant results were visible after 8 weeks, with a further scaling phase over 6 months.
Customer Satisfaction
GUM Playbrush rated the collaboration very positively, especially our innovative and analytical approach, as well as the intense cooperation.
Long-term Success
Thanks to our strategies, GUM Playbrush experienced its best performance year since 2020.
KPIs: The key KPI was the cost per new customer (Customer Acquisition Cost - CAC).
Concrete Results
Within 8 weeks, we reduced the CAC by 43%, while increasing the media budget by 235%. This led to a 500% increase in sales. The first significant results were visible after 8 weeks, with a further scaling phase over 6 months.
Customer Satisfaction
GUM Playbrush rated the collaboration very positively, especially our innovative and analytical approach, as well as the intense cooperation.
Long-term Success
Thanks to our strategies, GUM Playbrush experienced its best performance year since 2020.
Conclusion
Conclusion
The success was based on optimizing existing strategies and using Advantage Shopping Plus campaigns, tailored to the entire customer journey.
Recommendations
1. Strong creative strategy
2. Thoughtful top-line strategy
3. Comprehensive multichannel strategy
4. Important funnel optimization
5. Holistic view of the customer journey
This case study shows how targeted strategies and close customer contact can significantly increase performance and satisfaction.
The success was based on optimizing existing strategies and using Advantage Shopping Plus campaigns, tailored to the entire customer journey.
Recommendations
1. Strong creative strategy
2. Thoughtful top-line strategy
3. Comprehensive multichannel strategy
4. Important funnel optimization
5. Holistic view of the customer journey
This case study shows how targeted strategies and close customer contact can significantly increase performance and satisfaction.
The success was based on optimizing existing strategies and using Advantage Shopping Plus campaigns, tailored to the entire customer journey.
Recommendations
1. Strong creative strategy
2. Thoughtful top-line strategy
3. Comprehensive multichannel strategy
4. Important funnel optimization
5. Holistic view of the customer journey
This case study shows how targeted strategies and close customer contact can significantly increase performance and satisfaction.
Interesting?
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Data Driven E-Commerce Brand Performance
with growth in all Paid Touchpoints.
Interesting?
Let’s Talk.
Data Driven E-Commerce Brand Performance
with growth in all Paid Touchpoints.
Interesting?
Let’s Talk.
Data Driven E-Commerce Brand Performance
with growth in all Paid Touchpoints.
Interesting?
Let’s Talk.
Data Driven E-Commerce Brandformance with measurable growth across all Paid Touchpoints.
Let's scale
your brand
on social media!
Profitable Results for Leading Brands.
Let's scale
your brand
on social media!
Profitable Results for Leading Brands.
Let's scale
your brand
on social media!
Profitable Results for Leading Brands.
Let's scale
your brand
on social media!
Profitable Results for Leading Brands.