podcast
Summit
Story
GUM Playbrush is at the forefront of the revolution in the field of interactive dental hygiene for children. With innovative products that convey the fun of brushing teeth, GUM Playbrush has made a name for itself. However, even the most brilliant ideas need strong performance marketing strategies to fully unleash their impact.
Overview
GUM Playbrush pursued two main goals: significantly increasing marketing campaign performance and increasing awareness in the target audience. The focus was on performance improvement and ensuring profitability.
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Before our collaboration, GUM Playbrush had difficulties with a large agency that could not deliver profitable campaigns for over a year. Since 2021, the expected successes have not materialized, requiring a radical turnaround.
Before our collaboration, GUM Playbrush had difficulties with a large agency that could not deliver profitable campaigns for over a year. Since 2021, the expected successes have not materialized, requiring a radical turnaround.
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