Project
SneakerWash by Miele Market Entry
Kunde:
SneakerWash by Miele
Branche:
Lifestyle, Hygiene
Services:
Strategie, Performance, Content, Paid Media
Project
SneakerWash by Miele Market Entry
Kunde:
SneakerWash by Miele
Branche:
Lifestyle, Hygiene
Services:
Strategie, Performance, Content, Paid Media
Outcome
Story
Story
Von 0 auf über 500 profitable Vorbestellungen in einem Monat
GUM Playbrush is at the forefront of the revolution in the field of interactive dental hygiene for children. With innovative products that convey the fun of brushing teeth, GUM Playbrush has made a name for itself. However, even the most brilliant ideas need strong performance marketing strategies to fully unleash their impact.
GUM Playbrush is at the forefront of the revolution in the field of interactive dental hygiene for children. With innovative products that convey the fun of brushing teeth, GUM Playbrush has made a name for itself. However, even the most brilliant ideas need strong performance marketing strategies to fully unleash their impact.
Von 0 auf über 500 profitable Vorbestellungen in einem Monat
Story
GUM Playbrush is at the forefront of the revolution in the field of interactive dental hygiene for children. With innovative products that convey the fun of brushing teeth, GUM Playbrush has made a name for itself. However, even the most brilliant ideas need strong performance marketing strategies to fully unleash their impact.
Story
GUM Playbrush is at the forefront of the revolution in the field of interactive dental hygiene for children. With innovative products that convey the fun of brushing teeth, GUM Playbrush has made a name for itself. However, even the most brilliant ideas need strong performance marketing strategies to fully unleash their impact.
Outcome
Von 0 auf über 500 profitable Vorbestellungen in einem Monat
Ziel
GUM Playbrush pursued two main goals: significantly increasing marketing campaign performance and increasing awareness in the target audience. The focus was on performance improvement and ensuring profitability.
Die Lösung
Before our collaboration, GUM Playbrush had difficulties with a large agency that could not deliver profitable campaigns for over a year. Since 2021, the expected successes have not materialized, requiring a radical turnaround.
Ziel
GUM Playbrush pursued two main goals: significantly increasing marketing campaign performance and increasing awareness in the target audience. The focus was on performance improvement and ensuring profitability.
Die Lösung
Story
Before our collaboration, GUM Playbrush had difficulties with a large agency that could not deliver profitable campaigns for over a year. Since 2021, the expected successes have not materialized, requiring a radical turnaround.
GUM Playbrush is at the forefront of the revolution in the field of interactive dental hygiene for children. With innovative products that convey the fun of brushing teeth, GUM Playbrush has made a name for itself. However, even the most brilliant ideas need strong performance marketing strategies to fully unleash their impact.
Learnings
KPIs: The key KPI was the cost per new customer (Customer Acquisition Cost - CAC).
Concrete Results
Within 8 weeks, we reduced the CAC by 43%, while increasing the media budget by 235%. This led to a 500% increase in sales. The first significant results were visible after 8 weeks, with a further scaling phase over 6 months.
Customer Satisfaction
GUM Playbrush rated the collaboration very positively, especially our innovative and analytical approach, as well as the intense cooperation.
Long-term Success
Thanks to our strategies, GUM Playbrush experienced its best performance year since 2020.
Interesting?
Let’s Talk.
Data Driven E-Commerce Brand Performance
with growth in all Paid Touchpoints.
Interesting?
Let’s Talk.
Data Driven E-Commerce Brand Performance
with growth in all Paid Touchpoints.
Interesting?
Let’s Talk.
Data Driven E-Commerce Brand Performance
with growth in all Paid Touchpoints.
Interesting?
Let’s Talk.
Data Driven E-Commerce Brandformance with measurable growth across all Paid Touchpoints.
Let's scale
your brand
on social media!
Profitable Results for Leading Brands.
Let's scale
your brand
on social media!
Profitable Results for Leading Brands.
Let's scale
your brand
on social media!
Profitable Results for Leading Brands.
Let's scale
your brand
on social media!
Profitable Results for Leading Brands.
