Outcome
Von 0 auf über 500 profitable Vorbestellungen in einem Monat
Project
SneakerWash by Miele Market Entry
Kunde:
SneakerWash by Miele
Branche:
Lifestyle, Hygiene
Services:
Strategie, Performance, Content, Paid Media
Project
SneakerWash by Miele Market Entry
Kunde:
SneakerWash by Miele
Branche:
Lifestyle, Hygiene
Services:
Strategie, Performance, Content, Paid Media
Outcome
Story
CTR
CPC
ROAS
Von 0 auf über 500 profitable Vorbestellungen in einem Monat
Von 0 auf über 500 profitable Vorbestellungen in einem Monat
Story
GUM Playbrush is at the forefront of the revolution in the field of interactive dental hygiene for children. With innovative products that convey the fun of brushing teeth, GUM Playbrush has made a name for itself. However, even the most brilliant ideas need strong performance marketing strategies to fully unleash their impact.
Story
GUM Playbrush is at the forefront of the revolution in the field of interactive dental hygiene for children. With innovative products that convey the fun of brushing teeth, GUM Playbrush has made a name for itself. However, even the most brilliant ideas need strong performance marketing strategies to fully unleash their impact.
Story
GUM Playbrush is at the forefront of the revolution in the field of interactive dental hygiene for children. With innovative products that convey the fun of brushing teeth, GUM Playbrush has made a name for itself. However, even the most brilliant ideas need strong performance marketing strategies to fully unleash their impact.
Ziel
GUM Playbrush pursued two main goals: significantly increasing marketing campaign performance and increasing awareness in the target audience. The focus was on performance improvement and ensuring profitability.
Die Lösung
Before our collaboration, GUM Playbrush had difficulties with a large agency that could not deliver profitable campaigns for over a year. Since 2021, the expected successes have not materialized, requiring a radical turnaround.
Ziel
GUM Playbrush pursued two main goals: significantly increasing marketing campaign performance and increasing awareness in the target audience. The focus was on performance improvement and ensuring profitability.
Die Lösung
Story
Before our collaboration, GUM Playbrush had difficulties with a large agency that could not deliver profitable campaigns for over a year. Since 2021, the expected successes have not materialized, requiring a radical turnaround.
GUM Playbrush is at the forefront of the revolution in the field of interactive dental hygiene for children. With innovative products that convey the fun of brushing teeth, GUM Playbrush has made a name for itself. However, even the most brilliant ideas need strong performance marketing strategies to fully unleash their impact.
The hype phase was used to optimize the launch moment with pre-testing campaigns. Since these were pre-orders, the CTR was extremely high, but the conversion rate at the beginning was low – "who likes to wait 2 months for their product". Therefore, the strategy was adjusted, lead campaigns were activated, and customers were approached again through performance touchpoint management as well as retargeting campaigns. With a strategic new customer offer, they were finally converted to pre-orders.
The hype phase was used to optimize the launch moment with pre-testing campaigns. Since these were pre-orders, the CTR was extremely high, but the conversion rate at the beginning was low – "who likes to wait 2 months for their product". Therefore, the strategy was adjusted, lead campaigns were activated, and customers were approached again through performance touchpoint management as well as retargeting campaigns. With a strategic new customer offer, they were finally converted to pre-orders.
Fazit
Die Hypephase wurde genutzt, um den Launch-Moment mit Pre-Testing-Kampagnen zu optimieren. Da es sich um Vorbestellungen handelte, war die CTR extrem hoch, aber die Conversion-Rate zu Beginn gering – „wer wartet schon gerne 2 Monate auf sein Produkt“. Deshalb wurde die Strategie angepasst, Lead-Kampagnen geschaltet, und durch Performance-Touchpoint-Management sowie Retargeting-Kampagnen die Kunden erneut angesprochen. Mit einem strategischen Neukundenangebot wurden sie schließlich zur Vorbestellung konvertiert.
Die Hypephase wurde genutzt, um den Launch-Moment mit Pre-Testing-Kampagnen zu optimieren. Da es sich um Vorbestellungen handelte, war die CTR extrem hoch, aber die Conversion-Rate zu Beginn gering – „wer wartet schon gerne 2 Monate auf sein Produkt“. Deshalb wurde die Strategie angepasst, Lead-Kampagnen geschaltet, und durch Performance-Touchpoint-Management sowie Retargeting-Kampagnen die Kunden erneut angesprochen. Mit einem strategischen Neukundenangebot wurden sie schließlich zur Vorbestellung konvertiert.
Fazit
Die Hypephase wurde genutzt, um den Launch-Moment mit Pre-Testing-Kampagnen zu optimieren. Da es sich um Vorbestellungen handelte, war die CTR extrem hoch, aber die Conversion-Rate zu Beginn gering – „wer wartet schon gerne 2 Monate auf sein Produkt“. Deshalb wurde die Strategie angepasst, Lead-Kampagnen geschaltet, und durch Performance-Touchpoint-Management sowie Retargeting-Kampagnen die Kunden erneut angesprochen. Mit einem strategischen Neukundenangebot wurden sie schließlich zur Vorbestellung konvertiert.
Fazit
Die Hypephase wurde genutzt, um den Launch-Moment mit Pre-Testing-Kampagnen zu optimieren. Da es sich um Vorbestellungen handelte, war die CTR extrem hoch, aber die Conversion-Rate zu Beginn gering – „wer wartet schon gerne 2 Monate auf sein Produkt“. Deshalb wurde die Strategie angepasst, Lead-Kampagnen geschaltet, und durch Performance-Touchpoint-Management sowie Retargeting-Kampagnen die Kunden erneut angesprochen. Mit einem strategischen Neukundenangebot wurden sie schließlich zur Vorbestellung konvertiert.
Interesting?
Let’s Talk.
Data Driven E-Commerce Brand Performance
with growth in all Paid Touchpoints.
Interesting?
Let’s Talk.
Data Driven E-Commerce Brand Performance
with growth in all Paid Touchpoints.
Interesting?
Let’s Talk.
Data Driven E-Commerce Brand Performance
with growth in all Paid Touchpoints.
Interesting?
Let’s Talk.
Data Driven E-Commerce Brandformance with measurable growth across all Paid Touchpoints.
Let's scale
your brand
on social media!
Profitable Results for Leading Brands.
Let's scale
your brand
on social media!
Profitable Results for Leading Brands.
Let's scale
your brand
on social media!
Profitable Results for Leading Brands.
Let's scale
your brand
on social media!
Profitable Results for Leading Brands.
